How the league protects their organizational legitimacy

Reference no: EM133731259

Assignment:

A chapter about how Walter Fisher's Narrative Theory can be applied to NFL communication crises

This application is an important piece in the larger puzzle of the league's organizational legitimacy

John Dowling & Jeffrey Pfeffer - Organizational Legitimacy: Social Values and Organizational Behavior (Good source for understanding org. leg.)

Specifically, this will support the argument that the league is a legitimate organization by explaining how they protect their legitimacy in the lens of Narrative Theory

Three crises to apply the theory to are the Ray Rice domestic violence scandal, the ongoing concussion crisis, and the Colin Kaepernick protests

Narrative Theory should be applied to a press conference, interview, or league statement around each of these crises

Question

How could an application of Narrative Theory to the NFL's communication around major crises provide insight into how the league protects their organizational legitimacy?
What are some of their messaging tactics?
How are they impactful?
How did they work within society's guidelines to protect their image/brand/legitimacy?

Reference no: EM133731259

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