Reference no: EM13928392
My part of the game is a company so i only include the company part and the need of it. also i attached the pdf down below to view the company and write a one page of the cpmpany performance.
Company: Provides detailed information about company performance.
There is much information presented in these reports. The primary objective of this assignment is for each team member to become familiar with the depth of information available to them to make marketing decisions, and to accomplish that without information overload. Therefore, each team member will develop an understanding of the research reports available in a particular category of reports. The team leader will then collate and upload the team members' insights. In that way, the team members can then read the insights of the other members of the team to develop a deeper understanding of the reports available to them beyond the category they studied.
Each member of the team must be assigned the responsibility to read, understand and describe ONE (1) of the 5 categories of research described above. Teams with 5 or more members should do all 5 categories (6-member teams can split one of the categories). Teams with 4 members can pick 4 out of the 5 categories.
The reports are generally found in the PharmaSim Simulation navigation button menu. Some reports aren't available there until later in the game. To find those reports consult the PharmaSim Student Manual. The Manual can be accessed on the PharmaSim home page.
After finding the reports, each person should learn about the kinds and depth of information provided by reports in the category they are reviewing, and then write a one page summary of their insights. (A 5-person team would turn in a 5 page report.) The summary should include the following information and analysis:
1. Type and source of Information: Internal information that comes from company control reports; Environmental information that comes from syndicated market research firms, industry associations, or government sources; or Consumer information that comes from survey research.
2. Interpretation: Describe the data contained within the report and interpret the meaning of the information or numbers presented in ONE (1) of the reports within the category.
3. Use: Describe how the information would be used to make marketing decisions.
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