Reference no: EM132384444 , Length: word count : 300

ASSIGNMENT : DIGITAL PUBLISHING PRODUCTION

Chosen organisation: OMD Australia

Assignment : "An organisation related to your discipline has commissioned you to produce threedigital images for a communications campaign about digital literacy"

INTRODUCTION [50-100 words]

Provide a short introduction outlining what organisation relating to your discipline you have chosen to work for, and what digital literacy concept pairs you have used for your three images. For example, it might be "Three images for The Live Music Office for a campaign about mobile/mobility".

IMAGE 1 [300 words]

Provide a short description of your final Image 1 and its purpose in terms of meeting the brief - what were you trying to communicate visually with this image, and for what audience is it intended? Describe how the image was created referencing specific techniques and tools that you used, what compositional choices you made, and what digital & visual literacies are assumed.

Include details of the choices you made while developing your final image, including examples of drafts or works in progress as description and/or examples. You can give links to them from your Wordpress site if you prefer, or you can include early versions and draft images here.

State where the components of your image have come from, and why you have permission to use them (e.g. "they are all my own source images" or "one part of the image is licensed under creative commons").

Reflect on what ‘worked' about earlier drafts of your image, including any versions of them that you developed and drafted along the way. You should discuss what needed improving about these earlier attempts, and how you incorporated feedback from tutor and peers.

Here is also where you should clearly align your choices to the required academic readings - you need to show how AT LEAST 5 academic sources have informed your creative and technical choices to achieve your visual communication here.

IMAGE 2 [300 words]

Provide a short description of your final Image 2 and its purpose in terms of meeting the brief - what were you trying to communicate visually with this image, and for what audience is it intended? Describe how the image was created referencing specific techniques and tools that you used, what compositional choices you made, and what digital & visual literacies are assumed.

Include details of the choices you made while developing your final image, including examples of drafts or works in progress as description and/or examples. You can give links to them from your Wordpress site if you prefer, or you can include early versions and draft images here.

State where the components of your image have come from, and why you have permission to use them (e.g. "they are all my own source images" or "one part of the image is licensed under creative commons").

Reflect on what ‘worked' about earlier drafts of your image, including any versions of them that you developed and drafted along the way. You should discuss what needed improving about these earlier attempts, and how you incorporated feedback from tutor and peers.

Here is also where you should clearly align your choices to the required academic readings - you need to show how AT LEAST 5 academic sources have informed your creative and technical choices to achieve your visual communication here.

IMAGE 3 [300 words]

Provide a short description of your final Image 1 and its purpose in terms of meeting the brief - what were you trying to communicate visually with this image, and for what audience is it intended?

Describe how the image was created referencing specific techniques and tools that you used, what compositional choices you made, and what digital & visual literacies are assumed.

Include details of the choices you made while developing your final image, including examples of drafts or works in progress as description and/or examples. You can give links to them from your Wordpress site if you prefer, or you can include early versions and draft images here.

State where the components of your image have come from, and why you have permission to use them (e.g. "they are all my own source images" or "one part of the image is licensed under creative commons").

Reflect on what ‘worked' about earlier drafts of your image, including any versions of them that you developed and drafted along the way. You should discuss what needed improving about these earlier attempts, and how you incorporated feedback from tutor and peers.

Here is also where you should clearly align your choices to the required academic readings - you need to show how AT LEAST 5 academic sources have informed your creative and technical choices to achieve your visual communication here.

ETHICAL REFLECTION ON USE OF IMAGES(50-100 words)

Include a final statement about the ethical use and manipulation of images, where any non-original material was sourced, what clearance or permissions were needed, any other appropriate acknowledgments, any other final remarks.