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Assignment
TASK 1
You have been given a marketing plan on "VTI Diners" in Appendix A. Read it thoroughly. You are required to develop specific marketing strategies and tactics in accordance with the organisation's overall marketing objectives.
You are required to summarise the following from the given marketing plan:
a) Marketing vision and goalsb) Marketing needs, trends, description and segmentationc) Core marketing and product/service strategyd) Sales strategy, advertising and promotions including any strategic alliancese) Describe how these strategies are in line with overall strategiesf) Conducting a SWOT analysis with a business of similar natureg) Develop set of marketing objectives to improve SWOT analysish) Discuss all legal and ethical requirements and considerations while developing a marketing plan.i) The above strategies should include scheduling, costing, accountabilities and person/s responsible.j) Any takeovers or franchising for possible expansion in marked.k) Conduct a risk analysis of the marketing plan
TASK 2
You are required to present the summary of the marketing plan attached in Appendix A along with findings you have reported in Assessment 1 to your training group and assessor. You can use any method of presentation of your choice.
You are also required to submit a hard copy of your presentation to the assessor for documentation evaluation. You should present your marketing plan with confidence and being knowledgeable. You must be flexible and confident enough in responding to queries and feedback.
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