How the firm can strengthen the brand name

Assignment Help Marketing Management

Reference no: EM131845792

Question: Brand valuations were mentioned in the chapter as a potential key intangible resource for firms. Some product brands are so well established the entire category of products (including those made by competitors) may be called by the brand name rather than the product type. In your small group, develop two or three examples of this happening in the marketplace. In any of the cases noted, does such brand valuation give the leading brand a competitive advantage? Or does it produce confusion in the market for all products or services in that category? Provide advice to the leading brand as to how the firm can strengthen the brand name.

Reference no: EM131845792

Questions Cloud

Find the application of conversion costs : During its first year of operations, Kwanika budgeted for 40,000 hours in the production of 100,000 units in its cell X-22. Material costs were $7 per unit.

Write a function that prints out some actual values : To see for yourself the astonishing difference in Big-Oh values, write a function that prints out some actual values.

What ways do international regulatory regimes : In what ways do international regulatory regimes affect international trade? How would the economic environment be different without them?

Why lack of appropriate training at the executive level : Why lack of appropriate training at the executive level can be high risk to company?

How the firm can strengthen the brand name : Brand valuations were mentioned in the chapter as a potential key intangible resource for firms. Some product brands are so well established the entire.

When does judgement enter into the model building process : What kinds of decisions have to be made when developing a multiple regression model? When does judgement enter into the model building process?

How might groupon build relationships with clients : Explains the rise and fall of Groupon. The company's strategic vision was to be a global leader in local commerce, based on a core competency that could be.

Knowledge and assimilation of the course : This assignment is a take-home essay assignment of 2 questions, 3 pages each, to test knowledge and assimilation of the course objectives.

What kinds of activities can help you move beyond comfort : What kinds of activities can help you move beyond your comfort zone?a) looking at things from different points of view

User Account

All Pages