Reference no: EM131151475
IMC and Customer Satisfaction
Continuing to build your marketing plan, this assignment focuses on IMC and customer satisfaction for your product and service.
Write a four to five (4-5) page paper in which you:
Discuss the company's advertising strategy and how it aligns with its marketing goals.
Determine how the effectiveness of the advertising will be measured.
Explain the different promotional strategies that may be used in addition to advertising.
Determine the best marketing research approach to measure customer satisfaction with your company's product/service.
Decide how gaps in customer expectations and experiences will be addressed
Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
|
Describe how the product is distributed to the retailer
: Describe who the competitors are, size of market they have, and how they are positioned. It would be a good idea to include a brief table showing the market share positions and sales trends over the past three years of the major competitors.
|
|
What type of ownership interest does nikitas have
: Fact Pattern A. Nikita owns land in Ohio. Her ownership rights include the right to sell or give away the property without restriction, and the right to commit waste, if she chooses. Refer to Fact Pattern A. What type of ownership interest does Nik..
|
|
Evaluate possible synergy and other effects of acquisition
: discuss and attempt to evaluate possible synergy and other effects of acquisition.- What % of post IPO equity should VC's shares to be converted in to provide VC its expected return?
|
|
Provide the imc and customer satisfaction plan
: Discuss the company's competitors, and its strengths and weaknesses. Determine the differentiation strategy in relation to the closest competitor. Explain whether the company's intention is to be a leader or follower within the industry.
|
|
How the effectiveness of the advertising will be measured
: Explain the different promotional strategies that may be used in addition to advertising. Determine the best marketing research approach to measure customer satisfaction with your company's product/service.
|
|
Determine and detail the optimum pricing strategy
: Discuss whether a push or pull strategy will be used, justify your rationale. Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company
|
|
Develop an appropriate free cash flow valuation model
: Develop an appropriate free cash flow valuation model to assess the intrinsic value of the company's stock, based on the company's historical financial performance, the expansion project in which new funds will be invested.
|
|
Explain how the accounting equation is impacted
: Name the accounts impacted and how to use the format account name/debit or credit/dollar amount and- explain how the Accounting Equation is impacted.
|
|
Identify the marketing segment for the product
: Identify the marketing segment for the product and provide a rationale for this segment. Discuss the target market and provide a rationale for this target market.
|