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Discussion Post: Methodology & Ethics
Textbook Reading: Roberts, C. M., & Hyatt, L. (2019). The dissertation journey: A practical guide to planning, writing, and defending your dissertation (3rded.). Corwin Publishing Co. ISBN- 9781506373331. Read Chapter 3.
After reading the suggested chapter on ethical considerations, review the dissertation example that you selected during the earlier modules and review any areas where you believe the researcher and/or writer showed ethical consideration or lack thereof.
Briefly explain the researcher's ethical decisions in the reported dissertation process and how this effectively supported the truth in the findings. Provide examples from the dissertation so your peers and instructor can evaluate the strength of your claims.
Where could the researcher have improved in his/her methodological design regarding ethical considerations? Provide specific examples from your selected dissertation.
Imagine you are the new marketing manager for a chain of hospitals that views its clients as patients rather than customers.
State what you expect the catering company to do about the issues you encountered. Maintain a courteous and positive tone.
How might you improve their methods and the sorts of measures they use to assess brand equity? What is one of your favorite brands? What is a brand you hate?
Identify and explain which dimension(s) the domestic and international guests generally considered "satisfied" or "unsatisfied" when they used the Grand Hotel's services.
In your opinion, what would be appropriate observations or results to consider when measuring advertising effectivenes for messages targeted to children
What are the demographic characteristics of Vans' target market? How do you anticipate these characteristics changing over the next 15-20 years?
Go to the library and look up a minority market such as the Hispanic market. - Write a memo to your boss that details the many submarkets within this segment.
Conducting a SWOT analysis is essential in developing a good marketing plan. Business owners and managers must focus on the strengths and opportunities to maximize resources and gain competitive advantages.
With the Company chosen describe which of these bases for segmenting markets is used, and describe how the selected segmenting options are achieved.
Write a two-page paper explaining how product design is imperative in branding a product successfully. Use a real-world example of a product.
What is competitive intelligence (CI)? Explain the roles of marketing research and its importance in making marketing decisions.
What factors would consider when making marketing communication and budget allocation decisions? How to allocate their marketing communication budget
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