How the drivers of demand could change

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Drivers of Demand

Forecast the drivers of demand in the market segments that were identified in Part 1. Note: These segments may differ from the market segments that are used to develop a marketing strategy.

Macroeconomic Factors

Question 1: Make predictions about how the drivers of demand could change. What macroeconomic factors could cause the drivers to change?

Sensitivity Analysis

Question 2: Conduct sensitivity analyses to understand the most critical assumptions and to gauge risks to the baseline forecasts.

Question 3: What assumptions about your industry must be true for an accurate demand forecast?

Question 4: What items or events could cause your forecasts to change?

  • Cite all sources in APA format
  • This should not be more than 5 pages long.

Reference no: EM132565064

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