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How the digitalization of business

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Discuss how 'mom and pop' shops/small retailers can succeed when competing for the same customer with powerhouses like Wal-Mart or Amazon and their e-business.

Your discussion should address how the digitalization of a business goes beyond the demographics of the customer and how companies try to differentiate themselves from their competitors. Please refer to the textbook materials in Chapter 5 and the lecture notes associated with this chapter.

Reference no: EM133351642

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