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Question: Utilizing the readings from the text and your research, provide an in-depth analysis of 3 social media platforms and how businesses are utilizing them to reach new and existing customers. Specific groups to be addressed are Generation X, Generation Y, Millennials, Baby Boomers, and 60+ market segments.
An example of a discussion idea is to research the trend toward mobility in social media and write a paper on how the different markets described in your Week 1 Individual Project use technology.
Note: Research is to be academic or professional in scope. Use of blogs, personal Web sites, corporate Web sites, wikis, or other social-media-related sources are not acceptable.
A minimum of 3 pages is required. Title and abstract pages do not count toward the page minimum. A minimum of 5 professional or academic references is required to support your paper and to provide additional discussion points.
The formulating strategy of South Africa, provide the references page
In this activity, you will begin to develop your marketing plan. It is now time to put it all together into one document.
How are we going to distinguish our product from our competitors? What are the benefits that we are going to highlight in our brand that will meet the needs or wants of our target customers
Explaining Why do markets need both adequate competition and adequate information?
Write a 2000 word paper that consists of a very brief marketing plan for either the business you wish to start, or an existing business of your choosing.
Imagine that you are a direct competitor of Twitter and your company's name is Bitter. Create a brand positioning statement that addresses the benefits of why customers should use your company instead of Twitter. Provide a rationale for your respo..
Read the article, "Leaders, Too, Need Support." How do you see yourself in the role of supportive follower? What power bases would a supportive follower be more likely to employ? What challenges do you have with this concept? What can you do to overc..
Choose the target market for your product, and describe your target market in detail. Create a new product that would appeal to your market.
explain why the strategy was successful for you as a consumer, and judge how the company should move into the future
Explain What are some of the concerns of the marketer when it comes to creating an Integrated Marketing Communications (IMC) approach
question 1 a major hotel chain wants to compare its hotels to other competitors on the following attributes convenience
Describe ethical considerations with regard to marketing to children. When the marketers' pitch includes a cause component
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