How the decisions made project will affect the business

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Reference no: EM133259591

scenario: WeLoveVideo, Inc. is a mid-sized entertainment company, providing TV and video services to its customers globally. The company has become very successful, growing from 10 to 200 employees in the past 5 years and gaining significant traction in the market. In addition, their sales have grown from $100,000 to $40 million.

The primary services provided are streaming videos, primarily focusing on major network shows, along with current and past movie releases. They are seen as an alternative service provider to local cable and satellite TV.

As the company has grown in size and revenue, it has found that the database it uses to track customer data has become obsolete. The sales team has a hard time determining both its prospective customer demographics and its current customer preferences. Sales is in desperate need of a customer relationship management (CRM) system but is currently well positioned to invest in improving their internal systems.

The company has a functional organizational structure. Departments include Sales, Human Resources, Finance, Operations, and Product Development. Each of these departments are influenced by customer data and will be potential users of the new CRM. In addition to their internal users, they have partnered with all the major networks to license and make their shows available to customers.

A CRM system will be no small undertaking. Currently, customer data is being managed through multiple spreadsheets that will need to be migrated. In addition, Finance uses a system called, "Adaptive Insights for Finance," which will need to interface with the CRM to ensure integration of financial data.

Beyond this, WeLoveVideo, Inc. has focused on improving its employees' overall worker experience in terms of applications, workflow, and user interface. This new CRM will need to account for this, ensuring that the user interface and design lead to strong adoption across its users.

Speed of implementation will be critical, as the company senses it is losing money daily due to a lack of centralized customer information. WeLoveVideo, Inc. is hoping this CRM implementation will not only streamline Sales and Support but will also provide valuable insights about its customers' viewing and buying behaviors that will lead to increased market share.

Your implementation was successful, and it is time to plan ahead for future projects. One important piece of project reflection and creating future proposals is to use customer success stories. These anecdotes read as case studies and provide internal and external personnel a glimpse into the decisions made throughout the project. They provide the opportunity to highlight the goals, results, and impacts of the project. Customer success stories are also used to predict trends in future projects.

Include the following:

A description of the systems project
Justification behind the SDLC recommended (waterfall or Agile)
Intended business goals of the systems project
Results of the project, to include scope, schedule, budget, and user adoption
Storyboard example
Impact the systems project had on the organization
How the decisions made in this project will affect the business in the next 10 year a brief summary of the presentation to be published on the company website for potential clients to review.

Reference no: EM133259591

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