How the country-of-origin effect could play in the promotion

Assignment Help Marketing Management

Reference no: EM133340251

Case Study:"Mexi Motors" is an Mexican car manufacturer. They have developed a very small, electric and inexpensive car. They aim to launch this car in Australia during 2023. It will retail for AUD$15,000. They are seeking advice on how to market this car to urban commuters.

Question A: Explain how the country-of-origin effect could play in the promotion and distribution of a foreign manufactured car in Australia.

Question B: Describe the Elaboration Likelihood Model (ELM) of persuasion that could be used by "Mexi Motors" (Indian car manufacturer) to arouse the interest of the Australian consumers.

Question C: Explain the term 'aspirational reference group' and describe one (1) way "Mexi Motors" could use this concept in their Australia marketing campaign.

Reference no: EM133340251

Questions Cloud

What will be direct labor cost budget for month : The budgeted production output of a product during a month is 250 units. What will be the direct labor cost budget for the month?

Why are so many organisations under pressure to deliver : Reflect on the relationship between Environmental, Social and Governance (ESG) reporting and the main objectives of sustainable marketing.

What does the term off invoice trade allowances mean : What does the term "off invoice trade allowances" mean? What objectives can be achieved via this type of reseller support program?

Companies seek innovation and leadership : You mentioned that companies seek innovation and leadership, is it possible to give examples of companies that have exploited technology for success?

How the country-of-origin effect could play in the promotion : Explain how the country-of-origin effect could play in the promotion and distribution of a foreign manufactured car in Australia.

Capital management and liquidity management : What are the importance of Capital management and Liquidity management implemented in our organization.

How youtube use social media in marketing : How youtube use social media in marketing? is youtube use twitter or instgram or snapshat more to advertse about youtube company? compare between youtube

Engineering costs by purchasing new machine : The controller at Ross has determined that the company could save $8,000 per year in engineering costs by purchasing a new machine.

How can marketers use this platform to engage with customers : How can marketers use this platform to engage with customers and build customer relationships? Provide at least one example in your discussion below.

User Account

All Pages