How the company uses the understanding of changing cultural

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Reference no: EM132722974 , Length: Word count : 1050

Impact of Cultural Values on Consumer Behavior Paper

Choose The following changes in Cultural Values to review and discuss: Gender-based marketing

Question 1: Write a 700- to 1,050-word paper in which the interrelationship between consumer behavior and changes in cultural values is reviewed.

Question 2: Find three specific examples of organizations marketing to these changes in cultural values. Examples may be mission/value statements, print advertising, web site content, press releases, among others.

Question 3: Using these examples, what is your opinion of how the company uses the understanding of changing cultural values to create and implement its marketing strategy?

Question 4: Discuss each example you found using specific information.

Reference no: EM132722974

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