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Impact of Cultural Values on Consumer Behavior Paper
Choose The following changes in Cultural Values to review and discuss: Gender-based marketing
Question 1: Write a 700- to 1,050-word paper in which the interrelationship between consumer behavior and changes in cultural values is reviewed.
Question 2: Find three specific examples of organizations marketing to these changes in cultural values. Examples may be mission/value statements, print advertising, web site content, press releases, among others.
Question 3: Using these examples, what is your opinion of how the company uses the understanding of changing cultural values to create and implement its marketing strategy?
Question 4: Discuss each example you found using specific information.
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