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For companies today, technology presents great opportunities to deliver excellent customer service. However, they must embrace technology in order to enhance how the business functions and consistently provides a quality customer experience. Technology plays a central role in customer service today, and this role is only going to continue to increase. One example is the expanding role of social media as a powerful customer service tool and resource.
Using your selected company write a two page paper supported by research that includes:
-Describe how the company uses technology to meet customer needs.
-Review the company's page on a social media site and explain how it is used to provide customer service.
-Review the company's web site. Describe how it provides customer service and meets customers' needs. Explain how it provides reasons for customers to use it.
-What are the strengths and weaknesses of this site in providing the company's customer service?
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Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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