How the company uses technology to meet customer needs

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Reference no: EM132903288

For companies today, technology presents great opportunities to deliver excellent customer service. However, they must embrace technology in order to enhance how the business functions and consistently provides a quality customer experience. Technology plays a central role in customer service today, and this role is only going to continue to increase. One example is the expanding role of social media as a powerful customer service tool and resource.

Using your selected company write a two page paper supported by research that includes:

-Describe how the company uses technology to meet customer needs.

-Review the company's page on a social media site and explain how it is used to provide customer service.

-Review the company's web site. Describe how it provides customer service and meets customers' needs. Explain how it provides reasons for customers to use it.

-What are the strengths and weaknesses of this site in providing the company's customer service?

Reference no: EM132903288

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