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Understanding the features and benefits of a product is essential to forming the overall marketing plan's creative message. Companies and brands use creative appeals to match the features of the products with the customer targets. Product features transform into benefits for the customers to meet their wants and needs.
Remember that the discussion takes place over two weeks and your weekly posts must be made in the specified week to earn credit.
Question 1: Discuss how the product fits your lifestyle or psychographic.
Question 2: List two features of the product and assess how they transform into benefits for you.
Question 3: Analyze how the company uses advertising or other messages, such as email marketing, to appeal to your interests and senses.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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