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How the company should have handled the issue

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Reference no: EM131463598

You are required to write a 1,500-word report; outlining the PR errors made by a company in a real case from the business world; and make recommendations as to how the company should have handled the issue from a PR perspective. Your answer should draw on your knowledge of PR theory, practical considerations, and your own creativity.

Choose one of the three companies/issues listed below:

- David Jones Ltd in the Kristy Fraser-Kirk legal case, where the CEO, Mark McInnes, resigned amid allegations of sexual misconduct
- Malaysian Airlines in the loss of MH370 and its subsequent handling of its relationships with the families of the victims
- BP's handling of the oil spill in the Gulf of Mexico and the actions of the CEO in the wake of
the disaster

Your answer should be in report format:
- Cover page
- Contents
- Executive summary
- Introduction
- Main report
- Conclusions
- Recommendations
- References (Harvard or APA format)

You should aim to include a minimum of 6 references (more is better), of which some should be peer-reviewed academic journals. However, this is a short assignment, with a real-world focus, so extensive referencing is not required.

The following guidelines are to assist you with presentation and layout:
- Cover page should include name, student number, unit number, unit name, assessment number, assessment name, and date
- Use Arial, Calibri, or Tahoma, 12 pt font
- Double spacing
- Double justification of text
- Headers and footers on all pages other than the cover page - headers and footers should contain your name and student number, the unit number and name, and a page number

Attachment:- help.rar

Verified Expert

The overall report has been justified towards producing a clear idea about arguments regarding whether the management of BP has been so far active in handling the oil spillage in the Gulf of Mexico or not. Moreover, justification regarding the aspects of these leakage has been discussed. Moreover, a mere reflection of different recommending strategy has been also discussed in the report.

Reference no: EM131463598

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Reviews

inf1463598

5/8/2017 5:35:08 AM

If it's not too much trouble pass my thanks and thankfulness to every one of those authors for me. I will be back again at some point in May to chip away at my fifth year thesis (18,000+ words). Until then so long :d)! Kind Regards - Rana

len1463598

4/15/2017 5:13:10 AM

You should aim to include a minimum of 6 references (more is better), of which some should be peer-reviewed academic journals. However, this is a short assignment, with a real-world focus, so extensive referencing is not required.

len1463598

4/15/2017 5:12:52 AM

The following guidelines are to assist you with presentation and layout: • Cover page should include name, student number, unit number, unit name, assessment number, assessment name, and date • Use Arial, Calibri, or Tahoma, 12 pt font • Double spacing • Double justification of text • Headers and footers on all pages other than the cover page – headers and footers should contain your name and student number, the unit number and name, and a page number

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