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Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign.
Review Chapter 2 in the text and the resources for Jazzercise, then address the importance of the following:
• Corporate mission and rebranding alignment with it
• Defining features of the product/service
• Current competitors
• How the company is differentiating itself from competition
What is your substantiated opinion of the potential rebrand effectiveness?
One to two paragraphs.
Attachment:- Chapter Overview.rar
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