how the company handled the issue from a PR perspective

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Reference no: EM131485608 , Length: word count:1500

Public Relations Management and Tactics

You are required to write a 1,500-word report; outlining the PR errors made by a company in a real case from the business world; and make recommendations as to how the company should have handled the issue from a PR perspective. Your answer should draw on your knowledge of PR theory, practical considerations, and your own creativity.

Choose one of the three companies/issues listed below:

David Jones Ltd in the Kristy Fraser-Kirk legal case, where the CEO, Mark McInnes, resigned amid allegations of sexual misconduct
Malaysian Airlines in the loss of MH370 and its subsequent handling of its relationships with the families of the victims
BP's handling of the oil spill in the Gulf of Mexico and the actions of the CEO in the wake of the disaster

Your answer should be in report format:

Cover page
Contents
Executive summary
Introduction
Main report
Conclusions
Recommendations
References (Harvard or APA format)

You should aim to include a minimum of 6 references (more is better), of which some should be peer-reviewed academic journals. However, this is a short assignment, with a real-world focus, so extensive referencing is not required.

Reference no: EM131485608

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len1485608

5/5/2017 8:16:50 AM

Total 1500 words needed. The following guidelines are to assist you with presentation and layout: Cover page should include name, student number, unit number, unit name, assessment number, assessment name, and date. Use Arial, Calibri, or Tahoma, 12 pt font. Double spacing. Double justification of text. Headers and footers on all pages other than the cover page – headers and footers should contain your name and student number, the unit number and name, and a page number.

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