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Question 1. B2B Marketers must focus on measuring customer satisfaction on a regular basis. Consider how the company DELL might measure customer satisfaction on a quarterly basis, especially if they are in a global market. Discuss the relationship between customer satisfaction and loyalty.
Question 2. For many years, critics have charged that intermediaries contribute strongly to the rising prices of goods in the American economy. Would business marketers improve the level of efficiency and effectiveness in the channel by reducing as far as possible the number of intermediate links in the channel? Support your position.
Question 3. B2B Marketers must understand the way supply chain management can affect marketing strategy. Describe the role the Internet plays in enhancing supply chain management operations.
Question 4. Describe a situation in which total logistical costs might be reduced by doubling transportation costs.
Review the stages of the Product Life Cycle and address the following in a 1-2 page document: What are two products that you consider to be in the Growth stage of the Product Life Cycle and why
What are the key issues brought about in the conversation? What are the key symptoms and what are the underlying problems? Be specific in your answers
please respond to the following customer experience managementbullbased on your review of the learnscape scenario
Success in the marketplace can be a very fleeting thing. Not long ago, BlackBerry (the smartphone pioneer, not the fruit) was among many consumers'.
imagine you are creating a marketing plan for a company that will sell kites. as you consider the marketing program
Examine why experiential marketing is an effective strategy for sports properties. Examine the ways that value is created for sponsors by sponsorship.
Offering. Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week's readings. Is it more product dominant or service dominant? What are the t..
Briefly trace the development and growth of Amazon from 1995 to the present through the application of corporate strategies - what kinds of strategies have these been
Based on our understanding of the internal and external environments, what are the key opportunities and threats for the marketing of the brand?
Explanation of How Sales Strategies are revised in line with Corporate Objectives and devise Appropriate Recruitment and Selection Procedures
Differentiate between long- medium- and short-term forecasting. Why are all three of these forecasting measures imperative to the supply chain?
What parties in the digital ad buying ecosystem carry the mots and least weight? Are any parties at risk of replacement?
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