How the change is communicated to the organization

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Question: An important part of any change project is how the change is communicated to the organization, to the change agents, to the line workers, to the customers, and to the public. Along with media relations issues, communicating change (especially in a publicly traded company) can involve multiple legal and regulatory aspects as well as personnel and management concerns. Perhaps the single most difficult piece of handling Kotter's "establish a sense of urgency" is that too many inexperienced or immature change agents read this to mean "panic the troops." Never do this.

Use an Excel Spreadsheet that can be found in the Files Section. The main part of this project component will ask you to pick one of the company's change plans and develop a communication plan for the company.

Reference no: EM133772348

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