Reference no: EM131529967

Question 1:

Corporate and Business Strategy is an important topic of Strategic Management. Blue Ocean Strategy is one of the business strategies. It suggests companies finding a way to work in a market place that is free of competitors. Choose a company from Hong Kong or overseas that is pursuing a Blue Ocean Strategy and determines how the business strategy directs the company.

Guidelines on contents

1. You need to give a brief introduction of the company. There is no restriction on the type of company you can choose. It could be profit-oriented institute such as a bank or non-profit institute such as a university. The unit of analysis is company.

2. You should then Justify the company is pursuing a Blue Ocean in terms of the followings: (a) it creates uncontested market place; (b) It makes competition irrelevant (c) it creates and captures new demand; (d) it aligns the whole system of the company's activities in pursuit of low cost and/or differentiation and (e) you may explain why the competitors of the chosen company is pursuing a Red Ocean strategy in terms of competing in existing market place, beat the competitors, exploit existing demand and align the whole system of the company's activities with its strategic choice of differentiation and low cost.

3. Please do not copy from somewhere. Use information you research through web, books, magazines, journals & newspapers etc. to support your own analysis.

Grading depends upon quality of arguments and their persuasiveness.