How the business has done the implementation

Assignment Help Marketing Research

Reference no: EM133561490 , Length: word count:2000

Sustainable Marketing

Introduction
Students are required to critically review the key principles, theories, and concepts of marketing in relation to the importance of the roles they play to create customer value.

Delivery of a 15-minute presentation of their findings with written justification.

Task

In groups of 3,, students are required to critically review the key principles, theories, and concepts of marketing in relation to the importance of the roles they play to create customer value. Delivery of a 15 minutes presentation of their findings with written justification.
Students are required to;

Select a well-known business to the group.
- Research and identify what marketing approaches (Identify minimum 3 key areas of marketing) the business has implemented.

- Critically review the key principles, theories, and concepts of marketing

- Discuss how the business has done the implementation/application of these key principals and theories.

- Discuss the importance of the roles they play to create customer value.

The primary aim of this assessment is to understand the theories of marketing and application or implementation of these theories and concepts. The secondary aim of this assignment is to give you the opportunity to enhance your analysis, critical thinking, written communication skills, theoretical applications, group work and presentation skills.

Presentation

Students are expected to prepare a professional presentation that is well researched, informative, succinct and engaging. The length for the total presentation is 15 minutes. Each group member to present for an equal length of tirne. The presentation must deliver using PowerPoint or similar software. Use proper in-text referencing as well as list of references. The referencing style must follow the APA referencing style.

Report

Report should have a suitable flow:
- Introduction to the report- Background to the business selected, Purpose of the report, Scope and any limitations
- Identification of Three marketing theories that business engaged
- Application of theories identified.
- Importance of these theories and applications
- How businesses can use these to improve customer value
- Conclusions
- List of references APA

Reference no: EM133561490

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