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You are a brand manager for Zehrs Markets Canada, and your major competitor is Food Basics. Select a branded product or product line. For example: You may choose washing detergent. Select a particular brand - Tide, for example. Compare the pricing and promotion of the brands between the 2 stores. (include promotional materials)
Explain what an entrepreneur should do to attract and develop both the internal customer (employees) and the 'external' customer
What are some of the most recent technological options that marketing researchers are using to gather data instead of using consumer panels?
Discuss global issues in branding and packaging. - How do the product offerings differ between the U.S. and European selections?
Based on the given article, what do you think of Product 3.0? Do you think it could be improved upon? This can be based on pre-existing knowledge of marketing.
An effective marketing plan is critical to the success of your product and/or service. What are the key components of an effective marketing plan?
Marks and Spencer is a leading UK based merchandise and food company established in 1884. what different strategies company uses to sustain in this competitive environment. This report should be presented to the Board of Directors of M&S Company
Describe the types of stereotyping that can occur in sales/marketing analysis. What preventative steps can a business take to prevent automatic marketing.
Design a sampling plan that could be used in a new study that you believe would provide the fairest way to resolve this case. Describe in detail your reasoning for proposing this method of sampling.
Who are the target customers for the company/brand? How could/does the company reach its customers/users? What methods and media might and/or does the company use to reach the customers/users
Research the two search engines to determine how products are positioned. Think about what you would recommend to the managers of the product or brand to help them improve their search rankings on the search engines you studied
Explain and discuss a major concern (of your choice) in marketing to children that the Children's Advertising Review Unit (CARU), deals with
What needs to change and how will you make that happen? List two keyword phrases that you suggest your client incorporates, as well as two corresponding.
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