How the brand has evolved from reinforcing

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Question: Your analysis of Barbie's brand progression is quite insightful. It's fascinating to see how the brand has evolved from reinforcing traditional gender roles to challenging them in its recent movie. This shift mirrors societal changes and the ongoing conversation about gender roles and identity. The 1960s Barbie ad you mentioned indeed encapsulates the traditional feminine ideals of that era, with activities centered around fashion, beauty, and domesticity. The recent Barbie movie, on the other hand, seems to change these stereotypes, presenting a narrative where both Barbies and Kens explore roles beyond the traditional gender norms. This change aligns with the idea proposed by Santrock in 2023, suggesting that individuals can embody both masculine and feminine traits. I personally think that there is nothing wrong with the traditional gender roles as long as it isn't forced on anyone.

Reference no: EM133639138

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