How the brand did or did not help during them

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Reference no: EM133654280

Problem

Organizing and Managing the Profitable Customer-Strategy Enterprise

1. Reflect on a recent purchase (a real example, please) or meaningful brand interaction you had.

2. Explain how the brand did or did not follow some of the Customer Relationship Management.

3. Explain some of the steps in your own customer journey below and how the brand did or did not help during them, how could they do better?

4. Be sure to mention at least 3-4 concepts/terms of Customer Relationship Management.

Reference no: EM133654280

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