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Discussion Questions
Question 1. Discuss the advantages and limitations of television as an advertising medium.
Question 2. Discuss how radio stations, as well as advertisers, can deal with the clutter problem on radio and draw attention to their commercials. Provide an example of an advertiser who might be able to benefit from the contextual programming service offered by Clear Channel.
Question 3. More magazines and newspaper publishers are now making their publications available online. Discuss how the availability of online magazines and newspapers is impacting the traditional print versions. How can publishers use online magazines and newspapers to attract more advertising revenue?
What are the benefits of iDirect marketing for both the buyer and the seller? How would the business you chose have directly marketed its product or service ten years ago
The focus of this chapter has mainly been the influence of culture on international marketing strategies. Try also to discuss the potential influences of marketing on cultures.
Explain Online learning and Who might you contact to find solutions to technology problems
Write out the formula for the Attitude-Toward-the-Object Model and briefly describe each of its components. How can marketers use this model to change consumers' attitudes toward products
write an essay stressing on the Define branding and re-branding. and Present the different reasons cited by literature that might lead to rebranding decision
What is values-based service? How can a company create value for customers and other stakeholders? Corporate strategy begins with marketing and understanding the key elements of the marketing plan.
Read the Gillette case study attached as PDF. Answer the three questions at the end of the study (page 2 of the pdf). Support the answers with a minimum of one source per question, the source should not be more than 5 years old. Each answer should be..
Analyze why a company would want to make its product sustainable? Does this increase or decrease consumer need? How does the impact costs/economic consideration
Look at the Case valuation of General Electric in the chapter. Why are residual earnings fairly constant for 2000-2004, event hough return on common equity.
In this assignment, you will write an approximately 600-word paper exploring a recent scientific discovery or technological creation that was first imagined in science fiction
What were Apple's motives in entering the mobile phone market?- Which global organizational structure would you recommend for iPhone?
In your essay, identify the implications in these articles that are important for understanding and operating in international markets.
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