How the availability of data affected the business problem

Reference no: EM132911623 , Length: word count:2400

DATA6000 Capstone - Industry Case Studies

Industry Research Report

Assessment Description

In order to synthesise what you have learnt in your Analytics degree you need to submit an industry research report. This report needs to:
1. Outline a business industry problem that can be addressed through data analytics
2. Apply descriptive and predictive analytics techniques to the business problem
3. Provide recommendations addressing the business problem with reference to by data visualisations and outputs
4. Communicate these recommendations to a diverse audience made up of both analytics and business professionals within the report

Assessment Instructions

In your report please follow the below structure.

1. Executive Summary (100 words)
• Summary of business problem and data-driven recommendations

2. Industry Problem (500 words)
• Provide industry background
• Outline a contemporary business problem in this industry
• Argue why solving this problem is important to the industry
• Justify how data can be used to provide actionable insights and solutions

• Reflect on how the availability of data affected the business problem you eventually chose to address

3. Data processing and management (300 words)
• Describe the data source and its relevance
• Outline the applicability of descriptive and predictive analytics techniques to this data in the context of the business problem
• Briefly describe how the data was cleansed, prepared and mined (provide one supporting file to demonstrate this process)

4. Data Analytics Methodology (400 words)
• Describe the data analytics methodology and your rationale for choosing it
• Provide an Appendix with additional detail of the methodology

5. Visualisation and Evaluation of Results (300 words not including visuals)
• Visualise descriptive and predictive analytics insights
• Evaluate the significance of the visuals for addressing the business problem
• Reflect on the efficacy of the techniques/software used

6. Recommendations (800 words)
• Provide recommendations to address the business problem with reference to data visualisations and outputs
• Effectively communicate the data insights to a diverse audience
• Reflect on the limitations of the data and analytics technique
• Evaluate the role of data analytics in addressing this business problem
• Suggest further data analytics techniques, technologies and plans which may address the business problem in the future

7. Data Ethics and Security (400 words)
• Outline the privacy, legal, security and ethical considerations relevant to the data analysis
• Reflect on the accuracy and transparency of your visualisations
• Recommend how data ethics needs to be considered if using further analytics technologies and data to address this business problem

The 10 highest-scoring reports in the entire DATA6000 subject will be submitted to IAPA for evaluation, and the authors may be eligible for an IAPA credential after a video interview. IAPA is looking for students who:

a. can assist with the delivery of analytic plans to address the business challenge under supervision
b. can investigate and apply basic data cleansing, preparation, analysis, data mining and analytics techniques and technologies to support the generation of insights and recommendations
c. Can present and visualize data

Process
• The students who authored the 10 highest scoring reports can complete the online application form attaching the necessary supporting information and documents.

• The students will be subject to IAPA assessing each student against the criteria for the Credential. IAPA's assessment may include a video interview with each student.

• IAPA will notify KBS within 30 days after receipt of the completed applications which students have satisfied that criteria and provide certificates confirming the Credential for those students.

• Students who have satisfied the criteria for the Credential will be entitled to state on their CVs, LinkedIn profiles, email signatures, etc. that they are "Student IAPA-certified".

• The Credential will be valid for two years from the date of the certificate and will be free of charge.

Attachment:- Case Studies.rar

Reference no: EM132911623

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