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How the author argues that franchising is a mechanism

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After reading the Brown (2015) article, discuss how the author argues that franchising is a mechanism to aid companies in fragmented markets overcome some of the issues that are inherent in fragmented markets (and not inherent in oligopolistic markets).

https://www-jstor-org.ezaccess.libraries.psu.edu/stable/pdf/44113684.pdf?refreqid=excelsior%3Acfae7975bb5e574350105254304d2de9

Reference no: EM133023296

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