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How the advertisements usually accomplishes goal

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Reference no: EM133149747

Please provide me with the follwings:

  1. Lifestyle marketing recognizes that people sort themselves into groups based on how they like to spend their leisure time and how they choose to spend their disposable income.

Find two (2) recent advertisements that attempt to link consumption of a product with two (2) separate lifestyles (one ad per lifestyle chosen).

Describe what specific lifestyles each of the two (2) different advertisements target with their messaging? Describe how each ad links consumption of the product with the respective lifestyle. Explain how each of the advertisements usually accomplishes this goal.

  1. Based on the product/service featured in each of the ads chosen above, what type of consumer decision-making process does each represent? Explain why and briefly summarize the relevance to a marketing strategy.

Reference no: EM133149747

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