Reference no: EM133324353

Topic: Advertising Analysis: Implications for the Term Project The material provided in the document called Persuasive Requests should provi a strong background to help in the structure and content of the Business Communications Term Project. Your advertising project must analyze at least o print advertisement and include the following topics:

Question: Definition of Advertising Brief History of Advertising Media from which the advertisements were taken (the media tend to relate to certain target groups-it is these readers who ultimately become customers). For example, fly fishing gear is not likely to be advertised in Modern Bride. Target group-analyze the advertisements to determine at which specific target group the advertisement is being aimed. Note that a target group can be very specific or quite general: advertisements for Coca Cola have a much wider target audience than do advertisements for jungle gyms. It is also imperative to remember that the user of the product is not necessarily the same person who buys the product: expensive women's clothing and cosmetics are often advertised in Playboy, even though that magazine is targeted toward men, who buy the products for women. AIDA-describe how the advertisements deal with the concepts of Attention, Interest, Desire, and Action. Ethics-is the advertisement ethical? Does it make false promises? Does it do harm by enticing people to buy things they cannot afford? Economic, Psychological, and Physiological Needs-explore how each of the advertisements meet these needs as described in the previous pages of this document. Relate Maslow's Hierarchy to the analysis. The advertising component of the term project should have at least thousand wo will be helpful to explore the web site of the company featured in the advertisement(s). The advertising analysis is the third of three required analyses you must complet for this project. The other two are: Website comparison from two companies within the same industry Social Media Policy Analysis