How technology impacts health care marketing and marketers

Reference no: EM132414160

Assignment -

A. (1 PAGE) Review the role and importance of standards for health information systems.

Discuss safeguards and/or guidelines that all hospitals need to adopt to enforce the security of health information systems.

B. (1 PAGE) According to Sandilands (n.d.), "nonprofit and for-profit businesses have multiple similarities and multiple differences. The process of marketing also differs, with the biggest differing factor being that the purpose of for-profit marketing is to encourage customers to buy, while the purpose of nonprofit marketing is usually to encourage people to give."

In relation to health care organizations,

1. Explain how marketing differs between nonprofit and for-profit organizations.

2. In addition, explain how technology impacts both health care marketing and marketers.

Sandilands, T. (n.d.). Difference Between for Profit & Not for Profit Marketing. Small Business - Houston Chronicle.

C. (1 PAGE) Please read the attached Public Policy Institute Report for the AARP on the evaluation of S/HMOs. Based on the following summary do you find any special worthwhile need or benefit from Social Health Maintenance Organization s(S/HMO)?

Attachment:- Assignment File.rar

Reference no: EM132414160

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