Reference no: EM131608478
How technology if positively affecting the wine industry
Project Topic: Wine is a $300 billion industry, and there is only a handful of start-ups that have been making big waves in this niche area. Smart phones have become part of our daily ritual for most people around the globe. With our smart phones we can download just about any type of "applications' to hep us with our daily activities. One of them being buying wine.
Vivinois an app that allows users to scan any bottle of wine and immediately retrieve user reviews, average ratings and price for the bottle, along with other essential information to help them choose the right bottle. Vivino has essentially connected people all around the world who enjoy a good bottle of wine. The Vivino library now contains over 8.5 million bottles of wine and users are actively scanning 300,000 bottles per day for more information.
Another popular way of buying wine is joining an online wine club. For this example, I am using Naked Wines. Naked Wines built its success around crowdfunding before it was even a thing. Its customers, who are referred to as "Angels," put $20 a month into their virtual piggy banks to spend on exclusive wines at insider prices.The real beauty of Naked Wines is that every single bottle sold has a story behind it that can be retold at the dinner table. There is also a section on the website where you can see who made the bottle that you are about to enjoy with your meal on a Friday night.
All of these example would be reviewed in depth about how they positively affecting the wine industry around the world. It's truly amazing what has been done to bring people together in a virtual community in which people can review different wines for other people to purchase or see what good values there are.
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How technology if positively affecting the wine industry
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