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How technology has influenced price-setting practices

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Reference no: EM13491788

Write an essay on the following topic:

Developments in technology have changed price-setting practices in business, with organisations such as airlines and hotels now constantly monitoring and adjusting their prices. Using some examples to illustrate your answer:

(a) Explain how technology has influenced price-setting practices;

(b) Explain the role of the management accountant in ensuring that optimal price setting strategies are implemented.

Reference no: EM13491788

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