Reference no: EM133217194
Company's Name: PUR GUM - Answer all the questions according to this company
1. Individual Decision Making
1. How your target customer would experience that process?
2. Potential roadblocks you believe consumers could face given the environment?
3. Messaging that marketers could use to overcome those roadblocks?
4. Marketing tactics you might use at each stage in the process?
2. Group Influence and Social Media
How would you use Social Media, User-Generated Content and Consumer testimonials to leverage WOM and opinion leaders for your assigned Brand? Provide examples
3. Subcultures
How would you position your products/services to appeal to the following groups of people? Please provide an example for each.
- GEN Y?
- GEN X?
- And Baby boomers?
4. Influencing the Buying Process
how you can influence the buying process for your assigned Brand within a store and online? Please provide examples
5. Creating Brand Loyalty
Building brand loyalty is essential to the success of any brand. Thinking about your assigned Brand, please answer the following questions:
- Which element of brand loyalty is most important for your product/service? Why?
- What advertising would you create to highlight that element of brand loyalty?
- Which element of brand loyalty is the second most important for your product/service? Why?
- What advertising would you create to highlight that element of brand loyalty?
- Which element of brand loyalty is the third most important for your product/service? Why?
- What advertising would you create to highlight that element of brand loyalty?