How summit interpret graphical representation of the data

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Reference no: EM131292976

Summit Motors' records indicate that less than 40% of its new car buyers remain loyal service customers after the first free service and the dealer is keen to increase the percentage to at least 50%. Some 14 different attributes have been identified as affecting the patronage of a service facility and a small survey has been conducted among new car purchasers who have bought cars during the past two years. Respondents were asked two questions about each of the identified attributes:

1. How important is the attribute?

2. How well did Summit Motors perform in terms of this attribute?

296_Table 3.jpg

Mean importance and performance ratings from some 311 of 682 contacted previous buyers are shown in Table 10.23.

Questions

1. Plot the 28 attribute scores on a two-dimensional graph, the axes being
(a) importance of attributes and

(b) Summit's performance on the attributes.

2. How might Summit interpret this graphical representation of the data?

Reference no: EM131292976

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