How successful brand equity has resulted in positive returns

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Reference no: EM133435265

Question: Brand equity often plays a significant role in brand content: consumers gravitate towards the content created by a brand because of the brand's reputation. Outline two brands here, one with strong brand equity and one that has struggled with brand equity. For the strong brand, use stats and data from the past year to illustrate how successful brand equity has resulted in positive returns. For the struggling brand, using stats and data from the past five years, show how poor brand equity has damaged or even sunk the brand.

Reference no: EM133435265

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