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How strong is the company ben cohen has built

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Reference no: EM131850343

Ben and Jerry's

  • How strong is the company Ben Cohen has built? What are the keys to Ben and Jerry's success? How are these similar to those of Nantucket Nectars?
  • Has B&J's social mission been an advantage or a constraint to the company thus far?
  • Why did Unilever acquire Ben and Jerry's?How did it fit into their portfolio?
  • What challenges confront Yves Couette?
  • How should Couette address international expansion?How can/should B&J's culture be exported?

*Thorough answers only*

Reference no: EM131850343

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