Solution-How strong is the company ben cohen has built

Ben and Jerry's

· How strong is the company Ben Cohen has built? What are the keys to Ben and Jerry's success? How are these similar to those of Nantucket Nectars?

· Has B&J's social mission been an advantage or a constraint to the company thus far?

· Why did Unilever acquire Ben and Jerry's? How did it fit into their portfolio?

· What challenges confront Yves Couette?

· How should Couette address international expansion? How can/should B&J's culture be exported?

Thorough answers only

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How strong is the company ben cohen has built : How strong is the company Ben Cohen has built. What are the keys to Ben and Jerry's success

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