How strategy that is entirely appropriate for target market

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Question 1a. The marketing team and sales team must be aligned to be successful. Explain how a successful sales training program can reduce the costs of recruiting and benefit marketing efforts.

Question 2a. Research suggests that the greater the salesperson's satisfaction, the greater the customer satisfaction. Given the important relationship, what steps can a business-to-business firm take to nurture and sustain job satisfaction in the sales force?

Question 3a. Using the marketing strategy center concept as a guide, describe how a strategy that is entirely appropriate for a target market might fail because of poor implementation in the logistics and technical service areas. Use the company DELL to focus on as the example.

Question 4a. Not all customer demands can be satisfied profitably. What steps should be taken by a marketing manager who learns that particular customer accounts - including some long-standing ones - are unprofitable?

Reference no: EM132900987

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