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Question 1a. The marketing team and sales team must be aligned to be successful. Explain how a successful sales training program can reduce the costs of recruiting and benefit marketing efforts.
Question 2a. Research suggests that the greater the salesperson's satisfaction, the greater the customer satisfaction. Given the important relationship, what steps can a business-to-business firm take to nurture and sustain job satisfaction in the sales force?
Question 3a. Using the marketing strategy center concept as a guide, describe how a strategy that is entirely appropriate for a target market might fail because of poor implementation in the logistics and technical service areas. Use the company DELL to focus on as the example.
Question 4a. Not all customer demands can be satisfied profitably. What steps should be taken by a marketing manager who learns that particular customer accounts - including some long-standing ones - are unprofitable?
List and explain four (4) ways that even a well-executed marketing program might fail. Identify four (4) measures of marketing effectiveness
Assume Kimmel decides to conduct a study to address the marketing research problem, describe what research design should be adopted? Relate the different phases of the research design to specific aspects of the marketing research problem.
You ended up staying put and focusing on relationship marketing to improve the profitability of existing customers.
what is values-based service? how can a company create value for customers and other stakeholders?values-based service
this is a new department that requires a good manager who has the following skills conceptual communication
As the CFO, describe your top-three fears in competing in the global market, and how you plan to overcome those fears. Provide support for your rationale.
Observe how nonverbal communication is used by friends, family, instructors, coworkers, managers, politicians, newsmakers, businesses, and others. - How many examples can you name for each of the five functions?
What was Starbucks's strategy when Howard Schultz first launched it? How should Starbucks define its target market and position after its decline in 2007
Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provid..
To begin, what type of entrepreneurial opportunities are you most interested? What type of legal form will your business take and why
The Super Bowl is traditionally the most expensive programming in which to air a commercial. Brands look to outdo themselves in terms of creative and engaging
Explain the purpose and what you plan to identify. Define the problem or opportunity. Choose the research design type that you will use, and explain why select.
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