How strategic direction of organisation relates to growth

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Reference no: EM132294098 , Length: word count:3000

Strategic Management Report Assignment -

Learning outcomes -

Synthesize the strategic analysis of an organisation to craft appropriate strategic recommendations.
Determine creativity and enterprise skills in communicating strategic issues.

Assessment brief - The detailed requirements for this task are as follows:

Overview: Your report should be for the company that you worked. Use relevant strategic management tools and techniques to evaluate the current strategy of the organisation based on what you know of their strengths, weaknesses, opportunities and threats, derived from your analysis in assignment.

Firstly, you need to provide some 'performance' data on how the strategy is working, trends in sales, profits, market share etc. How the organisation competes (e.g. Differentiation/ Cost/ Focus).

Evaluate how the strategic direction of the organisation (Ansoff) relates to growth, innovation or international expansion. Analyse why this strategy might be suitable, acceptable and feasible given what you know about the SWOT for the organisation.

Given the nature of this analysis there must be a contemporary and inventive flavour to much of the relevant data. Is the recent change in government likely to impact on their strategy? Examine Brexit and the slow growth on the UK economy. Briefly identify and justify a potential improvement in strategic direction for the organisation.

There will be a formative assignment workshop an opportunity to discuss your progress with your tutor in sessions 10 or 11.

An effective structure might present key trend data on how the organisation has been performing as the starting point for evaluating the strategy. Re-evaluating how the organisation tries to compete, its competitive advantage. The directions the organisations strategy is taking it in and how this matches what you discovered in terms of its SWOT from assignment 1 and what this means in terms of its growth, innovation or movement into international markets.

An evaluation of the strategy through SAF or another suitable model and a suggestion of how the strategy could be developed or augmented. The inclusion of graphs & visuals is welcome, make sure to wrap around the text of your report or include in the appendix.

Proposed Report Structure:

1. Introduction to the UK Sector/ Industry analysis and your chosen organisation (Market share, performance data)

2. Organisational Objectives

3. SWOT analysis

(Identify and detail key points use supporting market research)

4. Ansoff Matrix/ VRIN analysis / Bowman's Strategy Clock/ Generic Strategies/ Porter's 5 Forces

5. Evaluation

Strategic Direction
Vision
Market Strategy

6. Strategic Analysis - SAF

(Choose one suitable strategy for your organisation, it must be supported by relevant market research and consistent with your strategic models analysis)

Suitability
Accessibility
Feasibility

7. Recommendations

8. Conclusion

9. References

10. Appendix

Assessment Criteria -

Strategic options: development and evaluation of strategic options, appropriateness and use of relevant strategic theory and models, tools & techniques to achieve this.

Strategy recommendation: Consistency with strategic analysis and strategic options developed. Clear rationale of strategic recommendations.

Attachment:- Assignment File.rar

Reference no: EM132294098

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How strategic direction of organisation relates to growth : Strategic Management Report Assignment - Evaluate how the strategic direction of the organisation (Ansoff) relates to growth

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Reviews

len2294098

4/26/2019 4:37:02 AM

Instructions: Need 3000 words. Share Grammarly report along with the solution. I am doing International Business Management 3rd year and my assignment is based on Strategic Management module. The reference style is Harvard and language to be used is British English. The word count is 3,000 words (excluding references and appendices).

len2294098

4/26/2019 4:36:56 AM

Assessment limits - No more than: 3,000 words, excluding appendices. Always keep a copy of your work and a file of working papers. The requirement to keep a file of working papers is important. There may be circumstances where it is difficult to arrive at a mark for your work. If this is the case, you may be asked to submit your file and possibly meet with your tutor to answer questions on your submission.

len2294098

4/26/2019 4:36:49 AM

When you submit your work you will be required to sign an important declaration confirming that: The submission is your own work, Any material you have used has been acknowledged and appropriately referenced, You have not allowed another student to have access to your work and The work has not been submitted previously. The following information is important when: Preparing for your assignment, Checking your work before you submit it and Interpreting feedback on your work after marking.

len2294098

4/26/2019 4:36:43 AM

Performance descriptors - Performance descriptors indicate how marks will be arrived at against each of the above criteria. The descriptors indicate the likely characteristics of work that is marked within the percentage bands indicated 90-100% Outstanding - Exceptional level of analysis, showing deep critical engagement with a comprehensive range of contextual material. Demonstration of independent thought resulting in highly original or creative responses to the assignment. Provision of clear evidence of understanding of current scholarship and research based on an extensive range of relevant sources. Extreme clarity of structure demonstrating complete focus of argument. No obvious errors in referencing or grammar or syntax as appropriate.

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