Reference no: EM133501701

Assignment:

Question given:

Augmented and virtual reality have taken great developmental strides and are quickly making their way into almost every aspect of daily life. Consequently, this technology has become one of the most accessible ways to market, communicate, and engage with consumers. In marketing, A.R. and V.R. provide a creative way for companies to humanize brands and bring them to life, providing a promising and trendy platform to garner consumers' attention. As eCommerce continues to evolve by delivering smoother online shopping experiences, V.R. and A.R. make engaging with target audiences even more accessible in the era of social distancing and quarantine.

Learning objectives: What do you think about the following objectives?

- What do you think about how storytelling play a role in immersive A.R. and V.R. technologies?

- Creating world-class immersive experiences for your brand sounds like a great way to draw consumers' attention. However, it might not get the reach or level of engagement as expected. What do you think a company should consider before investing in an A.R. or V.R. brand promotion?

- Please share your thoughts on how can a brand provide an immersive experience for customers to engage with while simultaneously ensuring it will entice a higher conversion/purchase rate.