How storytelling helps to meet conversion goals of election

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Reference no: EM132221928 , Length: word count:11000

Assignment -

Write 11000 words dissertation that requires quality and in-depth research work for a masters in marketing topic.

Dissertation Proposal - Adoption of digital storytelling in election campaign to increase engagement with Electorates in Nigeria's 2019 Presidential election.

The objective of the study is to explore the adoption of digital storytelling as a means to communicate with electorates during elections, and the impact of using digital media to increase the level of engagement and interactions with electorates when compared to more traditional media platforms.

The key aim of the research:

  • To explore storytelling as an approach to strategic and political communication.
  • To explore how storytelling helps to meet conversion goals of election campaigns.
  • To explore how audience engagement is carried out during an election campaign in Nigeria.
  • To explore how digital media platforms are being used as a strategic communication tool election campaign.

Research Question - How can the adoption of digital storytelling by candidates in Nigeria's 2019 presidential election campaign increase the level of engagement with electorates?

Table of Contents -

  • Introduction
  • Research Question
  • Literature review
  • Digital storytelling in election campaigns
  • Digital storytelling in Nigeria's 2019 presidential election campaigns
  • Digital media and storytelling
  • Methodology
  • Research Approach
  • Research Design
  • Questionnaires
  • Interviews
  • Data collection and analysis
  • Foreseen limitations
  • Research schedule/Timeline
  • References

Attachment:- Assignment Files.rar

Reference no: EM132221928

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Reviews

len2221928

1/23/2019 9:13:45 PM

Instructions: Need 11000+ words. I'm considering a dissertation writing service that requires quality and in-depth research work for a masters in marketing topic that requires 11000+ words. I already have an approved proposal of about 2000 words. Please find attached proposal and dissertation handbook with details and requirements. The results of the questionnaires will be analyzed using the online survey tools.

len2221928

1/23/2019 9:13:38 PM

Timeline - In the next 2-3 days, the student will need some interview questionnaire. Request you to share some taking points i.e. 20-25 Questions that he can ask while taking the primary interview. 10 Days - While the student is taking interviews, in the first 10 days, you have to work on - An expanded chapters of introduction and literature review first, and the research methodology will follow.

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