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How starbucks works with ngos

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Reference no: EM13886242

Directions: Please write an approximately one page essay for the following question.

Starbucks Case.The title of this article is, "Collaborating with Activists: How Starbucks Works with NGOs." The case covers a confrontational collaboration initiated by an NGO, and a more cooperative collaboration initiated by Starbucks. First, describe these two collaborations, including participants, the goals of each participant, and their strategies. Second, consider: What would you do if you ran a small chocolate company, and an NGO approached you with a request (or demand) to incorporate Fair Trade Chocolate into your product lines?

 

Reference no: EM13886242

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