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Starbucks vs. Dunkin' Donuts
1. Describe the targeted segment(s) of each Starbucks and Dunkin' Donuts.
2. Discuss the competitive advantage of each Starbucks and Dunkin' Donuts.
3. Compare and/or contrast the positioning strategy of Starbucks and Dunkin' Donuts.(What is the brand image?)
4. Discuss how Starbucks' strategies have changed since its early days?
5. Discuss how Dunkin' Donuts' strategies have changed since its early days?
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The assignment has asked us to compile the assignment on the basis of the soft drinks manufacturing concern. Discuss the essential characteristics of the above market types in details for better understanding of the readers.
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