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Discussion Post: B2B Sales and Marketing
1. Explain the purpose, goals and tips for creating a strategic website.2. What is website analytics. How is Starbucks marketing plan using it to leverage its sales and marketing.3. Explain the following: PPCb,SEO and Marketing Performance Metrics.
Service Marketing report-Individually, students will read 5 journal/research articles that pertain to marketing a service (as opposed to a product)
How important is SWOT analysis to the marketing planning process?- How should organizations set marketing objectives?
Describe the customer segments and target markets. Describe characteristics of the target markets that will affect product/service and pricing decisions.
Explain Marketing Mix- Price and these detailed calculations should be in an appendix and not part of the 4 pages analysis of the two products
If you were a marketing executive with a multi-million dollar budget, how would you approach social media? Which Web sites, and what sorts of campaigns would you focus on (if any)? Would you buy paid advertising on Facebook? Explain your reasoning..
Explain how based on the idea that "reputation is a belief in the mind of the beholder," a firm may take the initiative to manage its reputation online.
If Overton lowered its price by 10%, causing a boost in market share to 15%, what would the net marketing contribution be?
Explain Start-up Company for a healthier lifestyle and Imagine that you have been hired as a consultant to write a report for a group of executives from a start-up company
Under what circumstances might appeal to emotions become "propaganda"? what does the use of marketing techniques, and political consulting and campaigning techniques and/or metaphors, imply for critical reasoning, as we have discussed the latter in..
The advertisement focuses on capturing the audience via different emotions and cultural affects in different regions.
1.Purple cows are a highly effective basis for a new product upon which to base a new venture. It is possible for all new product ideas to be purple cows. Do they need to be? If not why not; if yes, how would you take a nonpurple cow and turn i..
Explain External and Internal Factors Analysis Summary for IKEA and on your knowledge of math in building the tables
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