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CASE - Starbucks-Going Global Fast
Question 1 : Describe some of the uncontrollable elements that Starbucks has encountered during its global expansion.
Question 2: According to the written case, how effective have Starbucks marketing efforts been in traditional tea drinking markets such as Japan, the UK, and China?
Question 3: Based on the video case, describe how Starbucks CSR activities are decided and undertaken.
Attachment:- Starbucks - Going Global Fast.rar
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Thus assignment has explained how Starbucks has come out if challenging situations. Next it has explained about how it gas expanded its business in China, Asian regions and offer areas. Then discussion about corporate social responsibility. All such factors have indicated it's gradual journey and growth.
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