How specific promotional elements vary across the steps

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Reference no: EM132154850

1. The U.S. Postal Service offers Select one: a. common carrier service. b. freight forward delivery. c. private carrier service. d. contract carrier service. e. parcel post delivery.

2. Explain how IMC strategy shifts from one step to the next and how specific promotional elements vary across the steps. Use one specific firm as an example as you explain.

3. Then define the major structural options for distribution then identify a major advantage and disadvantage of each structure by discussing a separate real world example for each structure.

Reference no: EM132154850

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How specific promotional elements vary across the steps : Explain how IMC strategy shifts from one step to the next and how specific promotional elements vary across the steps.

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