How some organizations can catch the wave of change

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Reference no: EM13916807

Michael Porter has written several books on this subject. He uses the expression "competitive advantage" to indicate how some organizations can catch the wave of change and out-perform their competitors.

Identify two examples of this kind of change. An example is a well-known historic example: beer. Consumers developed a preference for "light" beer and now light beer controls a good deal of the market, replacing "heavy" beer.

Reference no: EM13916807

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