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How software will be an improvement over current methods

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Reference no: EM132314904

Question: The CEO of the manufacturing company you are currently consulting for has now asked you to look into implementing a CRM. The company currently uses spreadsheets to track sales calls and a paper address book to keep customer information. The CEO has asked you to research and recommend a CRM that will meet the company's needs.

Research at least three CRM packages.

Use Microsoft Excel to create a comparison table that compares the pros and cons of each package.

Select one product for the manufacturing company.

Create a 10- to 12-slide narrated, multimedia-rich Microsoft PowerPoint presentation for the customer on why implementing the chosen CRM is prudent. Be sure to address the following:

• Why the chosen package is most appropriate

• How this software will be an improvement over their current methods

• How the chosen CRM package will fit into the overall enterprise of the organization

• Benefits the customer can expect as a result of implementing the new software.

Reference no: EM132314904

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