Reference no: EM133649073
Assignment:
Analyze how Sociocultural Forces affect Maxim's MX restaurants from a marketing perspective. Analyze and provide examples based on the following meanings, provide examples to explain, and provide some real statistics and academic research to describe in detail.
Sociocultural Forces:
--Social-cultural forces are the influences in a society and its culture(s) which bring about changes in attitudes, beliefs, norms, customs, and lifestyles.
1. Demographic and Diversity Characteristics
-Changes in a population's demographic characteristics
-age, gender, race, ethnicity, marital and parental status, income, and education
2. Culture values
-The set of ideas and values that are learned and shared among the members of a group
-Changes in cultural values have dramatically influenced people's needs and desires for products, for example
-Issues of health, nutrition, and exercise have increased in importance
-The concept of family is changing
3. Consumerism
-Consumerism involves organized efforts by independent individuals, groups, and organizations seeking to protect consumers' rights.
-These individuals and groups achieve their objectives by writing letters and e-mails to companies, lobbying government agencies, broadcasting public service announcements, and boycotting companies whose activities they deem irresponsible.
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Meme could positively contribute to cultural evolution
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How starbucks has created a global coffeehouse experience
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How sociocultural forces affect maxims mx restaurants
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Many sociologists object to tracking
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Social context of sociologist influence
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Describe the history of company expansion into global market
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Specific individuals emerge and stimulate formation
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